Click on the link and read the article about the 6 persuasion techniques used in Political campaign ads. Find a political campaign ad for any race and explain the technique used in the ad. Include a link to the ad.
This Hillary Presidential Ad shows the association persuasion technique. The Ad links Hillary Clinton fighting for the families of New York when she was Senator to that she will fight for America as President when she gets elected. It emotionally connect with the New Yorkers families who have personally benefited from Hillary's help. This Ad will hopefully get the people of New York to vote for her on 4/19.
The Bernie Sanders ad for the 2016 presidential race uses contrast as it shows how Bernie does not rely on a super PAC funded by wealthy individuals, distinguishing himself from his competitors. The ad compares Bernie's competitors to Bernie himself to demonstrate to the audience the difference between them.
The Donald Trump "Make America Great Again" political ad uses the technique of Contrast. Trump was not a supporter during Obama's presidency, quoting that he was one of the worst presidents in our nation's history. By using this slogan, Trump implies that he will change America back to its original form, which theoretically is a supposedly improved society, contrasting to Obama's tenure (according to Trump). This technique is used to persuade people to vote for him as President. https://refinedright.com/2017/01/politics/mtvs-trumppence-2020-campaign-ad/
Ronald Reagan’s 1984 re-election political ad uses the persuasion technique of repetition. He repeats phrases such as "Reaganomics" and "you raise taxes". The use of repetition helps drive the message home and makes the listeners more likely to remember a name or phrase they hear such as "Reaganomics" in the 1984 campaign.it.campaign:http://www.livingroomcandidate.org/files/pdf/LESSON_01.pdf
The "Daisy" ad used by Lyndon B. Johnson used the association technique. This ominous ad was played only once on television, but rooted a long lasting impression on the citizens of America. The ad showed a young girl picking a daisy with a countdown occurring in the background, ending with a nuclear explosion. Johnson presented this blunt ad to suggest that his opponent (Barry Goldwater) was too dangerous to be president. Johnson uses the fear Americans were already having because of the Vietnam War to further persuade them to vote for him. http://www.adweek.com/tv-video/10-iconic-presidential-campaign-ads-changed-political-advertising-172600/
Mitt Romney's "Stand Up to China" ad from the 2012 is a good example of negative association because it puts opposing candidate Obama in the same image as China, a country that many Americans look down upon for stealing American jobs and ideas. By doing this, Romney is trying to get voters to think of Obama whenever they hear about China in a negative way, thus associating Obama with all of America's issues with China. By using this tactic, Mitt Romney was trying to get more voters to choose him over Obama, especially those wary of China, but ultimately it was unsuccessful because Obama ended up winning the 2012 presidential election.
Barack Obama's political campaign ad from 2008 uses the technique of positive association because it creates an emotional connection between Obama's democratic policies and the values and desires of the American middle class. Since most of America's population is economically identified as part of the middle class, the campaign ad is directed towards a target audience and convinces them to vote for Obama because he supposedly has their best interests in mind. http://blog.4president.org/.a/6a00d83451721569e20163020f87b5970d-pi
George Bush's campaign ad against Micheal Dukakis uses the technique of negative association. The ad is called "revolving door" it puts a negative image on Micheal . George trys to portray the image of Micheal as a bad person and trys to explain to the people that if he is chosen as president crime rate will increase , because he let bad people off the hook and didnt put them to jail. The ad shows a revolving door set into a prison wall. George Bush advocated for a safer environment.
John F Kennedy’s 1960’s campaign ad against his opponent Richard Nixon featured a Catchy and memorable jingle .Which would be use of repetition to make his name memorable and more of a household name .During his campaign people kept bringing up the fact that Kennedy was inexperienced compared to his opponent,his jingle States” Do you want a man for president who's seasoned through and through, but not so doggone seasoned that he won't try something new.”he’s saying that Nixon is too experienced and to set in his old ways to try something new and improve America from the state it was in at the time.the jingle repeats the Kennedy name so many times that it’s hard not to remember the Kennedy name .
Bill Clinton's 1992 campaign ad against his opponent George H.W. Bush featured multiple bashing of the former president who was running for the second time. Using the Association as a technique the ad was very successful. It portrayed Clinton as everything that Bush was not. It was very effective. The ad focused more on Bush than it did on Clinton. It was about the negatives of bush not the positive stuff about Clinton.
Hubert Humphrey's 1968 attack ad against Richard Nixon utilized the association and repetition to target Nixon's selected vice president, Spiro Agnew. The ad consisted of continuous laughter while Spiro Agnew's name slowly appeared on screen. The laughter in the ad associates Spiro Agnew as being mediocre and inexperienced. The repetition of the laughter makes the ad shocking and intimidating as it emphasizes the message of who would vote for such an inexperienced candidate that everyone laughs at.
An unknown authors attack ad against Andrew Jacksons campaign uses the transformation technique. The ad depicts president Andrew Jackson as a monarch who takes away the rights of the people, and shows him holding the veto bill in his hand, showing that he abuses his presidential power of vetoing, and it also shows him stepping on the constitution, implying that he has no regard for the constitution, or the rights of the people. It uses visual tools to change peoples perception of Andrew Jackson into one that makes him seem like a tyrant, showing the transformation in others perception of Andrew Jackson. This is meant to convince people to not vote for him, since that would be the same as having a king rule over the country, instead of a president who actually cares about the rights of the people.
In Dwight Eisenhower's running against Adlai Stevenson, he uses the "I like Ike" ad of 1952 employing the repetition technique. The ad was a commercial on TV consisting of a campaign song written by Irving Berlin and a cartoon elephant cartoon made by Walt Disney Studio. The commercial constantly repeats "Ike for President" and "I like Ike" with a very catchy tune that sticks and clings in peoples minds.
In Bill Clinton's 1996 campaign, he uses repetition to put down his opponent, Bob Dole. The ad attacks Clinton's opponent, Bob Dole, consisting of only Bob Dole's mistakes in the past. The ad repeats every sentence with "against" followed by things considered beneficial such as student loans and the department of educations.
The Ted Cruz campaign uses the confusion technique in his presidential campaign. He uses how "his story is very similar to an average American" and says that he wants to defund Obamacare and get help for the IRS and other such things. He also adds on that leave feelings of confusion. There just seems to be a lot of things going on in the ad itself. https://www.youtube.com/watch?v=T844jwdOcQ0 Camille Trusclair 7th
This 2012 Obama ad campaign uses the association technique. In this Ad it shows Obama with the title only candidate fighting for the middle class. This Ad is using association by connecting Obama to the middle class which is the common people and to show that he is fighting for them. http://blog.4president.org/2012/barack-obama/page/48/
In Donald Trump's presidential ad against Hillary Clinton in the 2016 election, he accused Hillary of corrupting America and only seeking for power. Trump used the association technique to discredit Hillary's intentions and actions. He accused her of siding with the Russians, dictators, and more to make her seem untrusting to the American public and him seem like the better candidate.
in the 2016 presidential election, Bruce Berkowitz uses the technique confusion to try and make the people unsure about what the main goal of his opponents are, which will persuade them into voting for him
The 2016 Donald Trump ad “Unfit” uses the transformation persuasive technique to go against Hillary Clinton’s reputation. The ad provides some small information of Clinton’s email case, associating her as an antagonist. The ad, which consists of a dark atmosphere and serious looking photos made the visuals of her look antagonized and the situation more severe. https://www.youtube.com/watch?v=k-n102EAYPA Angela Fang 6th Period
During one of Hillary's final ads she uses the strategy of repetition. She urges Americans to vote for her beacause she is willing to do what is right for Americans. She keeps stating she wants "to be a President for all Americans," something Trump might not do.
During Donald Trump "Make America Great Again" speech on January 20, 2017 he used a form of repetition. He tells the audience how he's going to do everything in his power to "Make America Great Again". He uses this to phrase to catch peoples attention and to get it stuck in the minds of the listeners.
This Bernie Sanders 2016 political ad uses the association persuasion technique. Sanders associates himself with the intent to solve income inequality and to fix the economy by increased taxing of the wealthy, equal pay for women, and sustainable wages. This connects to the hard working, middle- and lower-class people who would agree with Bernie's plans in this ad.
This Hilary Clinton 2016 add uses contrast by using an opposing view point to explain how her competitor is incompetent.By explaining how presidential candidate Trump was being inappropriate.
The presidential campaign ad approved by Donald Trump where they talk about how Hillary Clinton is unfit to be president because she shared classified emails with Anthony Weiner uses transformation to strengthen his voter support. The whole commmercial shows Hillary Clinton making angry faces and shows the White House in a dark shade. This shows that if HIllary becomes president then she will make America a dark place to live.
This video of Ronal Reagan's reelection campaign commercial in 1984 shows that he utilized the association technique. Throughout the whole video he constantly mentions the future generations and how "we" are responsible for setting up a good future for them, therefore using positive association to relate to his supporters. Reagan also relates his policies of expanding employment opportunities to the everyday lives of common people, which links the candidate's policies to connect with their supporter's personal experiences.
This video of Ronal Reagan's reelection campaign commercial in 1984 shows that he utilized the association technique. Throughout the whole video he constantly mentions the future generations and how "we" are responsible for setting up a good future for them, therefore using positive association to relate to his supporters. Reagan also relates his policies of expanding employment opportunities to the everyday lives of common people, which links the candidate's policies to connect with their supporter's personal experiences.
In the 2016 presidential election Donald Trump used the dissociation technique in his campaign to get voters on his side. Trump had said through out campaign that he is a successful real estate mogul who has been able to make billions of his properties around the world. Trump states with his background in business will make superior than Hilary Clinton in improving the economy and also reducing the nation's debt. This is a association technique because Trump is relating the US economy and how well he has done a businessman to show that he can improve the economy and puts in a positive association with voters.
This Obama "Swiss Bank Account" commercial ad from the 2012 election used the contrast technique. The video mentions Obama's clean energy initiatives which created jobs across America for Americans, in contrast to Mitt Romney who shipped and outsourced American jobs overseas. Saying don't trust the man who had a Swiss bank account. The ad uses contrast to portray Romney as an out of touch rich guy who doesn't care for the middle class and American workers compared to Obama.
In the 2012 Presidential Election between Barack Obama and Mitt Romney, Obama's Presidential Campaign Ad video "Connect the Dots" uses the association technique. This association between Mitt Romney and Rick Scott, where Rick Scott ran a company that paid a recorded fine for commiting Medicare fraud then cutting millions from health care. Similarly, Romney was a director of a company that stole millions from Medicare. Shows a picture of Rick Scott and Mitt Romney shaking hands and says If Mitt Romney wins he would end Medicare making the middle class lose.
The political campaign between Martin Van Buren and William Henry Harrison is a contrast because Harrison, being born on the Western front in a log cabin leading a rough life is shown as the "Hard Cider" train. Meanwhile, Van Buren is shown on the "Uncle Tom Cabin" train which makes him unpopular as an anti-slavery empathizer since he does not want to annex Texas to not upset the balance of free and slave states. The train Van Buren is riding is gold to make him appear as a wealthy noble. Van Buren then crashes into "Clay" who represents the very influent Senator, Henry Clay, and Harrison appears to be coming to hit Van Buren. The main point here is to enforce the point of how Clay has more in common with the common man growing up in the Wild West whereas Van Buren is a rich aristocrat living a comfy life off the people's taxes which was especially important considering the depression people were in after the Panic of 1837.
Divya Aaloori 7th period https://www.britannica.com/event/United-States-presidential-election-of-1840
Nixon's 1960 Presidential Campaign Ad uses the association persuasion technique. Nixon mentioned his credentials as to why he should be the best choice for being the US President. He associated himself with former president Eisenhower and mentions how he know the Soviet leader Nikita Khrushchev to show how he has a lot of experience in both domestic and foreign politics.
A political ad released by George W. Bush’s campaign called “It’s a Dangerous World” reflects the technique of association. Bush declares that “today we live in a world of terror, mad men and missiles.” There are images of young girls inter-cut with clips of the of missiles, this reinforces America’s commitment to modernizing the military. The ad then associates military members being safer due to Bush’s “compassionate approach to a dangerous world.” http://www.livingroomcandidate.org/commercials/2000/dangerous-world
Bernie Sanders's political ad called 'America' uses the association persuasion technique. Sanders's ad captures the mood of the country wanting to come together and aspire to new things. This ad was very inspiring, uplifting the views giving them positive vibes about Sanders.
A political ad released by Ted Cruz's presidential campaign called "Have your back" uses the technique of association. He states that “If I’m elected president, no serviceman or servicewoman will be forced to be on their knees, and any nation that captures our fighting men and women will feel the full force and fury of the United States of America.” He is referring to the current acts between America and North Korea and the involvement of the US Military.
throughout Donald trump's campaigned, He used the repetition technique a lot. "I will build a great wall" "make america great great again" he would use these words to rally up his supporters.
In 2016, Ben Carson ran in the presidential election with a political campaign ad promoting an end to abortion. Based on the article, he used the tool of transformation in order for an emotional appeal to voters. With images of children and the music of a few piano notes, he creates the image of solemnity and sadness. Appealing to these emotions, he makes voters feel sadness towards the idea of abortion, and then says he will end it. With this emotional connection and offer to end their suffering, his campaign was strong for those who were not only against abortion, but unsure on the matter.
https://m.youtube.com/watch?v=XyZ_opGD5YY Garrett Foresman Period 6
George Wallace ran as the independent candidate of the 1968 election. His TV ad uses the repetition of the phrase "why are more and more millions of Americans turning to Governor Wallace?" not only to prompt rhetorical thought, but to bring the viewer back to the same thought 3 times (which works well, because the brain likes groups of threes) and to invite the viewer to join the bandwagon.
This ad for McGovern in the 1972 presidential race uses the element of contrast to convince people to vote for McGovern. The race took place during the Vietnam war, with McGovern running on a campaign of withdrawing from the war. The cartoon uses the contrast of McGovern holding a flag with the peace symbol as opposed to Nixon holding a flag with the money sign to show that McGovern's intentions were based on peace and the good of the nation while Nixon's intentions were corrupt.
My campaign ad is a youtube video that is the jingle JFK used during his campaign for president. The element used is repetition. At the beginning and end of the video, the singer repeats the name "Kennedy" over and over again. This is so the name is stuck in the audiences head and is hopefully still stuck whenever they go to vote.
A political ad released during the 2008 election by John McCain that is titled "Celeb". It uses the association technique. It associates Barack Obama with celebrities Britney Spears and Paris Hilton to imply that Obama is very Hollywood and not concerned with "real Americans". This was trying to paint Obama's support from Hollywood in a negative light. https://youtu.be/oHXYsw_ZDXg
My campaign ad is from the 2012 election when Mitt Romney, the Republican candidate, went up against Barack Obama, the Democratic Republican. The technique used in this ad to get people to not vote for Romney was the use of contrast. As the ad itself says, it used opposing elements to convey the message that "Romney is not the solution. He is the problem." The contrast was somewhat deceptive using the words and making it a more non-existent fact.
https://www.youtube.com/watch?v=cEOKJRkhpxg This ted cruz ad uses contrast to talk about bad policy from obama. Also in this 2016 ad. Cruz talks about how the other canidates are more of the same while he is different.
In Hillary Clinton's race against Donald Trump, she used one specific ad that said "I'm with her." This ad empolys two of the techniques, association and transformation. Association because we become attatched to Hillary because of her gender, which is why they use "her", and the transformation is the subtle "I'm" which makes it seem as if we are already on her side even though we have not fully made a choice yet.
In Ronald Reagan's 1980 presidential race campaign ad, he uses association to link Ronald Reagan with the idea of patriotism, as shown by the music playing in the background which is decidedly patriotic. The advertisement also associates Ronald Reagan with a warm leader through the moments he is shown who helped California prosper and recover from their economic crisis through the information given.
This Hillary Presidential Ad shows the association persuasion technique. The Ad links Hillary Clinton fighting for the families of New York when she was Senator to that she will fight for America as President when she gets elected. It emotionally connect with the New Yorkers families who have personally benefited from Hillary's help. This Ad will hopefully get the people of New York to vote for her on 4/19.
ReplyDeletelink: https://www.google.com/search?tbs=simg%3Am00&tbnid=Sr5G3lFGkD7MGM%3A&docid=QxBxKRioaOxDfM&tbm=isch&ved=0ahUKEwiP6dDVvOTWAhXoyVQKHbqPB4kQhxwICA&biw=1050&bih=707&dpr=1#imgrc=Sr5G3lFGkD7MGM:
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ReplyDeleteThe Bernie Sanders ad for the 2016 presidential race uses contrast as it shows how Bernie does not rely on a super PAC funded by wealthy individuals, distinguishing himself from his competitors. The ad compares Bernie's competitors to Bernie himself to demonstrate to the audience the difference between them.
ReplyDeleteAyush Singh, 6th Period
The Donald Trump "Make America Great Again" political ad uses the technique of Contrast. Trump was not a supporter during Obama's presidency, quoting that he was one of the worst presidents in our nation's history. By using this slogan, Trump implies that he will change America back to its original form, which theoretically is a supposedly improved society, contrasting to Obama's tenure (according to Trump). This technique is used to persuade people to vote for him as President.
ReplyDeletehttps://refinedright.com/2017/01/politics/mtvs-trumppence-2020-campaign-ad/
Jacob Roy
7th Period
Ronald Reagan’s 1984 re-election political ad uses the persuasion technique of repetition. He repeats phrases such as "Reaganomics" and "you raise taxes". The use of repetition helps drive the message home and makes the listeners more likely to remember a name or phrase they hear such as "Reaganomics" in the 1984 campaign.it.campaign:http://www.livingroomcandidate.org/files/pdf/LESSON_01.pdf
ReplyDeleteNia Eugene
6th period
The "Daisy" ad used by Lyndon B. Johnson used the association technique. This ominous ad was played only once on television, but rooted a long lasting impression on the citizens of America. The ad showed a young girl picking a daisy with a countdown occurring in the background, ending with a nuclear explosion. Johnson presented this blunt ad to suggest that his opponent (Barry Goldwater) was too dangerous to be president. Johnson uses the fear Americans were already having because of the Vietnam War to further persuade them to vote for him.
ReplyDeletehttp://www.adweek.com/tv-video/10-iconic-presidential-campaign-ads-changed-political-advertising-172600/
Angie Mancino, period 6
Mitt Romney's "Stand Up to China" ad from the 2012 is a good example of negative association because it puts opposing candidate Obama in the same image as China, a country that many Americans look down upon for stealing American jobs and ideas. By doing this, Romney is trying to get voters to think of Obama whenever they hear about China in a negative way, thus associating Obama with all of America's issues with China. By using this tactic, Mitt Romney was trying to get more voters to choose him over Obama, especially those wary of China, but ultimately it was unsuccessful because Obama ended up winning the 2012 presidential election.
ReplyDeletehttps://www.youtube.com/watch?v=TRViUQntMfs
Jerin Jose
Period 07
Barack Obama's political campaign ad from 2008 uses the technique of positive association because it creates an emotional connection between Obama's democratic policies and the values and desires of the American middle class. Since most of America's population is economically identified as part of the middle class, the campaign ad is directed towards a target audience and convinces them to vote for Obama because he supposedly has their best interests in mind.
ReplyDeletehttp://blog.4president.org/.a/6a00d83451721569e20163020f87b5970d-pi
Ashwini Prabhu
6th Period
George Bush's campaign ad against Micheal Dukakis uses the technique of negative association. The ad is called "revolving door" it puts a negative image on Micheal . George trys to portray the image of Micheal as a bad person and trys to explain to the people that if he is chosen as president crime rate will increase , because he let bad people off the hook and didnt put them to jail. The ad shows a revolving door set into a prison wall. George Bush advocated for a safer environment.
ReplyDeleteMykaela Llacar
6th
http://www.adweek.com/tv-video/10-iconic-presidential-campaign-ads-changed-political-advertising-172600/
DeleteThis comment has been removed by the author.
ReplyDeleteThis comment has been removed by the author.
ReplyDeletehttps://www.iagreetosee.com/portfolio/kennedy-for-me/
ReplyDeleteJohn F Kennedy’s 1960’s campaign ad against his opponent Richard Nixon featured a Catchy and memorable jingle .Which would be use of repetition to make his name memorable and more of a household name .During his campaign people kept bringing up the fact that Kennedy was inexperienced compared to his opponent,his jingle States” Do you want a man for president who's seasoned through and through, but not so doggone seasoned that he won't try something new.”he’s saying that Nixon is too experienced and to set in his old ways to try something new and improve America from the state it was in at the time.the jingle repeats the Kennedy name so many times that it’s hard not to remember the Kennedy name .
Elizabeth Melchor
6th
https://www.c-span.org/video/?33880-1/clinton-campaign-commercials-1992
ReplyDeleteBill Clinton's 1992 campaign ad against his opponent George H.W. Bush featured multiple bashing of the former president who was running for the second time. Using the Association as a technique the ad was very successful. It portrayed Clinton as everything that Bush was not. It was very effective. The ad focused more on Bush than it did on Clinton. It was about the negatives of bush not the positive stuff about Clinton.
Sumeyye Islamoglu
6th
Hubert Humphrey's 1968 attack ad against Richard Nixon utilized the association and repetition to target Nixon's selected vice president, Spiro Agnew. The ad consisted of continuous laughter while Spiro Agnew's name slowly appeared on screen. The laughter in the ad associates Spiro Agnew as being mediocre and inexperienced. The repetition of the laughter makes the ad shocking and intimidating as it emphasizes the message of who would vote for such an inexperienced candidate that everyone laughs at.
ReplyDeletehttp://content.time.com/time/specials/packages/article/0,28804,1842516_1842514_1842535,00.html
Henry Feng
7th Period
An unknown authors attack ad against Andrew Jacksons campaign uses the transformation technique. The ad depicts president Andrew Jackson as a monarch who takes away the rights of the people, and shows him holding the veto bill in his hand, showing that he abuses his presidential power of vetoing, and it also shows him stepping on the constitution, implying that he has no regard for the constitution, or the rights of the people. It uses visual tools to change peoples perception of Andrew Jackson into one that makes him seem like a tyrant, showing the transformation in others perception of Andrew Jackson. This is meant to convince people to not vote for him, since that would be the same as having a king rule over the country, instead of a president who actually cares about the rights of the people.
ReplyDeletehttp://andrewjacksonera.weebly.com/uploads/6/9/3/7/6937261/2674329_orig.jpg
Benjamin Sunny, 6th Period
This comment has been removed by the author.
ReplyDeleteIn Dwight Eisenhower's running against Adlai Stevenson, he uses the "I like Ike" ad of 1952 employing the repetition technique. The ad was a commercial on TV consisting of a campaign song written by Irving Berlin and a cartoon elephant cartoon made by Walt Disney Studio. The commercial constantly repeats "Ike for President" and "I like Ike" with a very catchy tune that sticks and clings in peoples minds.
ReplyDeletehttps://www.youtube.com/watch?v=YmCDaXeDRI4
Bonita Hall, 6th Period
In Bill Clinton's 1996 campaign, he uses repetition to put down his opponent, Bob Dole. The ad attacks Clinton's opponent, Bob Dole, consisting of only Bob Dole's mistakes in the past. The ad repeats every sentence with "against" followed by things considered beneficial such as student loans and the department of educations.
ReplyDeletehttps://www.youtube.com/watch?v=vfttw9V-Tb0
Andrew Yang, 7th
The Ted Cruz campaign uses the confusion technique in his presidential campaign. He uses how "his story is very similar to an average American" and says that he wants to defund Obamacare and get help for the IRS and other such things. He also adds on that leave feelings of confusion. There just seems to be a lot of things going on in the ad itself.
ReplyDeletehttps://www.youtube.com/watch?v=T844jwdOcQ0
Camille Trusclair 7th
This 2012 Obama ad campaign uses the association technique. In this Ad it shows Obama with the title only candidate fighting for the middle class. This Ad is using association by connecting Obama to the middle class which is the common people and to show that he is fighting for them.
ReplyDeletehttp://blog.4president.org/2012/barack-obama/page/48/
Peter Martin P.7
In Donald Trump's presidential ad against Hillary Clinton in the 2016 election, he accused Hillary of corrupting America and only seeking for power. Trump used the association technique to discredit Hillary's intentions and actions. He accused her of siding with the Russians, dictators, and more to make her seem untrusting to the American public and him seem like the better candidate.
ReplyDeletehttps://www.youtube.com/watch?time_continue=30&v=epbmHco8sF0
Juliana Quintana
Pr.6
in the 2016 presidential election, Bruce Berkowitz uses the technique confusion to try and make the people unsure about what the main goal of his opponents are, which will persuade them into voting for him
ReplyDeleteinstead.http://time.com/4328053/2016-election-advertising-brands/
Katarina Shanar 6th period
The 2016 Donald Trump ad “Unfit” uses the transformation persuasive technique to go against Hillary Clinton’s reputation. The ad provides some small information of Clinton’s email case, associating her as an antagonist. The ad, which consists of a dark atmosphere and serious looking photos made the visuals of her look antagonized and the situation more severe.
ReplyDeletehttps://www.youtube.com/watch?v=k-n102EAYPA
Angela Fang 6th Period
http://time.com/4560805/hillary-clinton-campaign-ads-final/
ReplyDeleteDuring one of Hillary's final ads she uses the strategy of repetition. She urges Americans to vote for her beacause she is willing to do what is right for Americans. She keeps stating she wants "to be a President for all Americans," something Trump might not do.
Camryn Pugh 6th period
https://www.washingtonpost.com/news/the-fix/wp/2017/01/20/donald-trumps-full-inauguration-speech-transcript-annotated/?utm_term=.9cda59a410f3
ReplyDeleteDuring Donald Trump "Make America Great Again" speech on January 20, 2017 he used a form of repetition. He tells the audience how he's going to do everything in his power to "Make America Great Again". He uses this to phrase to catch peoples attention and to get it stuck in the minds of the listeners.
Milton Moore
6th Period
This Bernie Sanders 2016 political ad uses the association persuasion technique. Sanders associates himself with the intent to solve income inequality and to fix the economy by increased taxing of the wealthy, equal pay for women, and sustainable wages. This connects to the hard working, middle- and lower-class people who would agree with Bernie's plans in this ad.
ReplyDeletehttps://politicaladarchive.org/ad/PolAd_BernieSanders_q8l9l/
Brandon Wong 7th
This Hilary Clinton 2016 add uses contrast by using an opposing view point to explain how her competitor is incompetent.By explaining how presidential candidate Trump was being inappropriate.
ReplyDeletehttps://politicaladarchive.org/ad/polad_donaldtrump_hillaryclinton_1r60p/
The presidential campaign ad approved by Donald Trump where they talk about how Hillary Clinton is unfit to be president because she shared classified emails with Anthony Weiner uses transformation to strengthen his voter support. The whole commmercial shows Hillary Clinton making angry faces and shows the White House in a dark shade. This shows that if HIllary becomes president then she will make America a dark place to live.
ReplyDeletehttps://newrepublic.com/political-ad-database/donald-trump-unfit/MTEvMy8xNjpVbmZpdA
Hunter Boyd
Period 6
https://www.youtube.com/watch?v=96bV5F5x0i4
ReplyDeleteThis video of Ronal Reagan's reelection campaign commercial in 1984 shows that he utilized the association technique. Throughout the whole video he constantly mentions the future generations and how "we" are responsible for setting up a good future for them, therefore using positive association to relate to his supporters. Reagan also relates his policies of expanding employment opportunities to the everyday lives of common people, which links the candidate's policies to connect with their supporter's personal experiences.
https://www.youtube.com/watch?v=96bV5F5x0i4
ReplyDeleteThis video of Ronal Reagan's reelection campaign commercial in 1984 shows that he utilized the association technique. Throughout the whole video he constantly mentions the future generations and how "we" are responsible for setting up a good future for them, therefore using positive association to relate to his supporters. Reagan also relates his policies of expanding employment opportunities to the everyday lives of common people, which links the candidate's policies to connect with their supporter's personal experiences.
In the 2016 presidential election Donald Trump used the dissociation technique in his campaign to get voters on his side. Trump had said through out campaign that he is a successful real estate mogul who has been able to make billions of his properties around the world. Trump states with his background in business will make superior than Hilary Clinton in improving the economy and also reducing the nation's debt. This is a association technique because Trump is relating the US economy and how well he has done a businessman to show that he can improve the economy and puts in a positive association with voters.
ReplyDeletehttps://www.usnews.com/news/articles/2016-09-30/does-donald-trumps-business-background-matter
Paul Manavalan 7th
This Obama "Swiss Bank Account" commercial ad from the 2012 election used the contrast technique. The video mentions Obama's clean energy initiatives which created jobs across America for Americans, in contrast to Mitt Romney who shipped and outsourced American jobs overseas. Saying don't trust the man who had a Swiss bank account. The ad uses contrast to portray Romney as an out of touch rich guy who doesn't care for the middle class and American workers compared to Obama.
ReplyDeletehttps://youtu.be/R5e0QoUdPJM
Christopher Tilford
6th
In the 2012 Presidential Election between Barack Obama and Mitt Romney, Obama's Presidential Campaign Ad video "Connect the Dots" uses the association technique. This association between Mitt Romney and Rick Scott, where Rick Scott ran a company that paid a recorded fine for commiting Medicare fraud then cutting millions from health care. Similarly, Romney was a director of a company that stole millions from Medicare. Shows a picture of Rick Scott and Mitt Romney shaking hands and says If Mitt Romney wins he would end Medicare making the middle class lose.
ReplyDeletehttps://pcl.stanford.edu/campaigns/2012/?adv=Connect+the+Dots+-+Barack+Obama+%28SPAC%29+-+Oct+31
Amaani Nazarali 6th Period
The political campaign between Martin Van Buren and William Henry Harrison is a contrast because Harrison, being born on the Western front in a log cabin leading a rough life is shown as the "Hard Cider" train. Meanwhile, Van Buren is shown on the "Uncle Tom Cabin" train which makes him unpopular as an anti-slavery empathizer since he does not want to annex Texas to not upset the balance of free and slave states. The train Van Buren is riding is gold to make him appear as a wealthy noble. Van Buren then crashes into "Clay" who represents the very influent Senator, Henry Clay, and Harrison appears to be coming to hit Van Buren. The main point here is to enforce the point of how Clay has more in common with the common man growing up in the Wild West whereas Van Buren is a rich aristocrat living a comfy life off the people's taxes which was especially important considering the depression people were in after the Panic of 1837.
ReplyDeleteDivya Aaloori
7th period
https://www.britannica.com/event/United-States-presidential-election-of-1840
https://www.youtube.com/watch?v=j3cpQnVvXSs
ReplyDeleteNixon's 1960 Presidential Campaign Ad uses the association persuasion technique. Nixon mentioned his credentials as to why he should be the best choice for being the US President. He associated himself with former president Eisenhower and mentions how he know the Soviet leader Nikita Khrushchev to show how he has a lot of experience in both domestic and foreign politics.
Michael Ibay
7th period
A political ad released by George W. Bush’s campaign called “It’s a Dangerous World” reflects the technique of association. Bush declares that “today we live in a world of terror, mad men and missiles.” There are images of young girls inter-cut with clips of the of missiles, this reinforces America’s commitment to modernizing the military. The ad then associates military members being safer due to Bush’s “compassionate approach to a dangerous world.”
ReplyDeletehttp://www.livingroomcandidate.org/commercials/2000/dangerous-world
Dhilan Patel
Delete7th Period
Bernie Sanders's political ad called 'America' uses the association persuasion technique. Sanders's ad captures the mood of the country wanting to come together and aspire to new things. This ad was very inspiring, uplifting the views giving them positive vibes about Sanders.
ReplyDeletehttps://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwiG_oCo7vPWAhXMAxoKHZ8kBVcQ3ywIKTAA&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D2nwRiuh1Cug&usg=AOvVaw27S8EinSA4TqaEqKEyiCmR
Danielle Davis 6th
http://www.p2016.org/ads1/cruzad012216.html
ReplyDeleteA political ad released by Ted Cruz's presidential campaign called "Have your back" uses the technique of association. He states that “If I’m elected president, no serviceman or servicewoman will be forced to be on their knees, and any nation that captures our fighting men and women will feel the full force and fury of the United States of America.” He is referring to the current acts between America and North Korea and the involvement of the US Military.
Janah Dela Cueva
6th
https://qz.com/965004/rhetoric-scholars-pinpoint-why-trumps-inarticulate-speaking-style-is-so-persuasive/
ReplyDeletethroughout Donald trump's campaigned, He used the repetition technique a lot. "I will build a great wall" "make america great great again" he would use these words to rally up his supporters.
In 2016, Ben Carson ran in the presidential election with a political campaign ad promoting an end to abortion. Based on the article, he used the tool of transformation in order for an emotional appeal to voters. With images of children and the music of a few piano notes, he creates the image of solemnity and sadness. Appealing to these emotions, he makes voters feel sadness towards the idea of abortion, and then says he will end it. With this emotional connection and offer to end their suffering, his campaign was strong for those who were not only against abortion, but unsure on the matter.
ReplyDeletehttps://m.youtube.com/watch?v=XyZ_opGD5YY
Garrett Foresman Period 6
George Wallace ran as the independent candidate of the 1968 election. His TV ad uses the repetition of the phrase "why are more and more millions of Americans turning to Governor Wallace?" not only to prompt rhetorical thought, but to bring the viewer back to the same thought 3 times (which works well, because the brain likes groups of threes) and to invite the viewer to join the bandwagon.
ReplyDeletehttps://www.youtube.com/watch?v=4RZ4G251WR4
Keegan Jones 7th
This ad for McGovern in the 1972 presidential race uses the element of contrast to convince people to vote for McGovern. The race took place during the Vietnam war, with McGovern running on a campaign of withdrawing from the war. The cartoon uses the contrast of McGovern holding a flag with the peace symbol as opposed to Nixon holding a flag with the money sign to show that McGovern's intentions were based on peace and the good of the nation while Nixon's intentions were corrupt.
ReplyDeletehttps://i.pinimg.com/736x/f1/ac/05/f1ac05972ff96412025d7bb097841a8e--political-campaign-political-posters.jpg
Alisha Zute Period 6
My campaign ad is a youtube video that is the jingle JFK used during his campaign for president. The element used is repetition. At the beginning and end of the video, the singer repeats the name "Kennedy" over and over again. This is so the name is stuck in the audiences head and is hopefully still stuck whenever they go to vote.
ReplyDeletehttps://www.youtube.com/watch?v=JLXTB_S193w
Matthew Benton 6th period.
A political ad released during the 2008 election by John McCain that is titled "Celeb". It uses the association technique. It associates Barack Obama with celebrities Britney Spears and Paris Hilton to imply that Obama is very Hollywood and not concerned with "real Americans". This was trying to paint Obama's support from Hollywood in a negative light.
ReplyDeletehttps://youtu.be/oHXYsw_ZDXg
Jahrid Clyne 6th Period
This comment has been removed by the author.
ReplyDeleteMy campaign ad is from the 2012 election when Mitt Romney, the Republican candidate, went up against Barack Obama, the Democratic Republican. The technique used in this ad to get people to not vote for Romney was the use of contrast. As the ad itself says, it used opposing elements to convey the message that "Romney is not the solution. He is the problem." The contrast was somewhat deceptive using the words and making it a more non-existent fact.
ReplyDeletehttps://talkingpoliticsjomc.wordpress.com/2013/02/22/balancing-negative-advertising/
Blesson Chacko
7th Period
https://www.youtube.com/watch?v=cEOKJRkhpxg
ReplyDeleteThis ted cruz ad uses contrast to talk about bad policy from obama. Also in this 2016 ad. Cruz talks about how the other canidates are more of the same while he is different.
Reece Lasrs
In Hillary Clinton's race against Donald Trump, she used one specific ad that said "I'm with her." This ad empolys two of the techniques, association and transformation. Association because we become attatched to Hillary because of her gender, which is why they use "her", and the transformation is the subtle "I'm" which makes it seem as if we are already on her side even though we have not fully made a choice yet.
ReplyDeleteLink- https://queerty-prodweb.s3.amazonaws.com/content/docs/2016/08/15120319/Im_With_Her_blue-670x421.png
Kenneth Easo
7th Period
Ronald Reagan's 1980 Presidential Campaign ad
ReplyDeleteIn Ronald Reagan's 1980 presidential race campaign ad, he uses association to link Ronald Reagan with the idea of patriotism, as shown by the music playing in the background which is decidedly patriotic. The advertisement also associates Ronald Reagan with a warm leader through the moments he is shown who helped California prosper and recover from their economic crisis through the information given.
http://www.livingroomcandidate.org/commercials/1980
Henry Zhang
7th Period
Thanks for sharing :)
ReplyDeleteI have got much informative data through your blog, keep sharing...
Kurnool Congress Party Leader